Brand platform and 360° activation
Cheval des Andes, Ao Yun, Newton
Strategic planning – Visual identity and brand design – Image strategy and art direction – International advertising campaign shoot – Brand film creation and production – Brand platform (brand and wine book) – 360° activation (dinner guidelines, POS, etc.)
Omedia has been advising the LVMH Group’s wine division for more than six years, regarding its prestige brands in particular (Newton, Cheval des Andes and Ao Yun). Brand platform creation, developing a unique area of expression, market activation; each house is considered in a distinctive way to accentuate the singular identity of each wine terroir within the Estates & Wines brand portfolio.