Communication Strategy – on and offline BtoB campaign
Matter & Manner
Strategic planning – Communication strategy & Image strategy – Art direction – Concept and Storytelling – Press campaign – Brand content creation and production: films, visuals, recipe booklets, etc. – Events website
Omedia has supported Elle & Vire with its B to B communication for more than five years now. As part of the partnership between Excellence cream and the Michelin-starred chef Pierre Gagnaire, Omedia has developed a communication strategy, a guiding concept and a new campaign, La Matière et la Manière (Matter and Manner), for Elle & Vire Professionnel. Because every good recipe is backed by a talented chef and good products.
The agency’s approach: promoting the chefs and their expertise while focusing on the raw material, the cream.
Just like a cosmetic cream, the Elle & Vire cream is magnified. Matter instilled with excellence; the art of control: the cream is showcased plainly and in all its forms, whether emulsified, liquid or whipped. Paying tribute to the simplicity of a good product, the campaign also highlights technical prowess.
Inspired by the words of its ambassador – “I discovered the raw material; I observed it, ate it and touched it to build my sensory universe” – Excellence speaks to our emotions.
Crowned with three Michelin stars and voted Best Chef in the World by his peers, Pierre Gagnaire is an ambassador of choice.
Art Direction & Production
Chef and Elle & Vire Professionnel Ambassador
La Matière et la Manière, Réalisation et Production film
Omedia crée la nouvelle identité visuelle et communication corporate du leader des arts de la table
ESTATES & WINES - THE MOËT HENNESSY WINE DIVISION
Des montagnes argentines aux sommets de l’Himalaya, Omedia accompagne les maisons de la division Estates & Wines du groupe LVMH